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The Toyota Prius took driving to a new level in 1997 as the world’s first mainstream hybrid car. The latest model marks another leap forward in intelligent design and technology: the more responsive, more efficient and quieter-than ever the new Prius continues to redefine that outstanding Toyota hybrid experience.


The new Prius paves the way for a next level driving experience with a brand new hybrid system.

The battery recovers more energy, meaning more time can be spent in smooth, quiet EV mode; while the seamless transition between EV and petrol engine mode gives you intuitive, dynamic acceleration whenever you need it. New transmission technology and improved sound insulation keep noise levels to a minimum, letting you enjoy a whisper-quiet drive. The Prius offers a more dynamic performance with excellent handling thanks to the lower centre of gravity, enhanced suspension and a hybrid system that delivers more linear power.


Innovations that make a difference – the new Prius’s interior places state-of-the-art technology at your fingertips. For easily accessible information and safer driving, the Prius boasts a full-colour Head Up Display* (HUD) projected onto the windscreen, directly in your line of sight. It also comes with dual 4.2" TFT colour displays in the instrument panel, which provides easy access to driving information, audio, navigation, climate control and warning messages as well as the driver support system. The wireless phone charger* makes staying connected easy with no need for cables.